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The CXO Blog

News, advice, and thought leadership from the world of customer experience optimization.

  • A Homepage Homerun: How to Optimize Your Site’s Homepage

    A Homepage Homerun: How to Optimize Your Site’s Homepage

    Tips to get your customers past your homepage.

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  • 8 Reasons Why Agencies Should Build Their CXO Practice NOW

    8 Reasons Why Agencies Should Build Their CXO Practice NOW

    All the justification you need to be an agency that helps their clients provide great customer experiences.

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  • 8 Ways to Speed Up the Development Time of a Test

    8 Ways to Speed Up the Development Time of a Test

    The development phase of a test doesn't have to hold you up. Follow these steps to streamline the process.

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  • 3 Ways Travel Brands Can Win With Testing

    3 Ways Travel Brands Can Win With Testing

    Travel brands who test their booking experience, loyalty program, and up-sell opportunities are getting ahead of the competitive. Find out how!

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  • Getting Segmentation Right

    Getting Segmentation Right

    How to segment your audience for a better user experience.

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  • Increasing the Average Booking Value of Ferry & Cruise Customers

    Increasing the Average Booking Value of Ferry & Cruise Customers

    The importance of online content and customer journey optimization.

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  • Get Out of the Way: 5 Things Your Checkout Funnel Needs

    Get Out of the Way: 5 Things Your Checkout Funnel Needs

    Five key considerations for an optimized checkout funnel that won't stand in your customer's way.

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  • How Will Your Mobile Website Fare Against Google’s New Algorithm?

    How Will Your Mobile Website Fare Against Google’s New Algorithm?

    Understanding Google's mobile website algorithm update.

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  • What I Learned About B2B Website Optimization From Risetime

    What I Learned About B2B Website Optimization From Risetime

    A recap of the best advice from our partner's B2B Optimization Series.

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  • Turning Desktop Smarts Into Successful Mobile Campaigns

    Turning Desktop Smarts Into Successful Mobile Campaigns

    Use your desktop optimization knowledge to create great mobile tests with these four steps.

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  • Everything You Missed at Digital Travel Summit 2015

    Everything You Missed at Digital Travel Summit 2015

    A recap of my experience at this year's Digital Travel Summit in Las Vegas.

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  • Sharing Success: How CXO is Helping to Bring Personalization to the Peer-to-Peer Travel Market

    Sharing Success: How CXO is Helping to Bring Personalization to the Peer-to-Peer Travel Market

    An interview with Mark McQuillan, Conversion Optimization Manager at Wimdu about how optimization is driving growth and improving customer experience.

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  • Connecting the Dots: 6 Steps to a Winning Campaign Concept

    Connecting the Dots: 6 Steps to a Winning Campaign Concept

    Make sure to clearly define your campaign with goals and KPIs for a winning test.

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  • Serving the Market: A Piece of the Segmentation Pie

    Serving the Market: A Piece of the Segmentation Pie

    Find out how and why to segment your audiences & deliver targeted content.

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  • Optimizing for Risk Mitigation Not Just Conversion

    Optimizing for Risk Mitigation Not Just Conversion

    Find why companies are taking such huge risks with current ecommerce re-platforming activities.

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  • How to Test Your On-Page Video Content

    How to Test Your On-Page Video Content

    Optimizing the videos on your page to increase conversions and delight your visitors.

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  • Follow the Money: Optimizing Mobile in the Media Sector

    Follow the Money: Optimizing Mobile in the Media Sector

    Mobile is the new media battleground for online subscriptions and advertising streams.

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  • How to Build an Effective Optimization Team

    How to Build an Effective Optimization Team

    How to create an optimization team that will make it possible to achieve your digital goals.

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  • A Huge Shift Towards Self-Service Optimization at the 2015 Symposium

    A Huge Shift Towards Self-Service Optimization at the 2015 Symposium

    The largest Maxymiser Customer Success Symposium ever took...

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  • Omni-Channel Context Driving Real-Time Personalization

    Omni-Channel Context Driving Real-Time Personalization

    What is a customer journey and how does this translate into a more relevant online experience? Find out in our guest blog post from Ensighten!

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