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The CXO Blog

News, advice, and thought leadership from the world of customer experience optimization.

  • Optimization Shorts: Using Google Analytics to Inform Testing

    Optimization Shorts: Using Google Analytics to Inform Testing

    Discover how Google Analytics can help you figure out which areas of your site to test first and develop new testing ideas.

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  • Financial Services: Predictions for the Rest of 2015

    Financial Services: Predictions for the Rest of 2015

    What's in store for the Financial Services sector when it comes to digital marketing in 2015? Find out.

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  • Optimization Shorts: Are Visitors Numb to Popup Modals?

    Optimization Shorts: Are Visitors Numb to Popup Modals?

    This week's optimization short explains how to test your visitor's response to popup modals.

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  • Introducing Maxymiser’s Campaign Design API

    Introducing Maxymiser’s Campaign Design API

    An introduction to what you can do with our new Campaign Design API.

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  • How to Prosper with Continuous CXO

    How to Prosper with Continuous CXO

    Customer experience optimization is a continuous cycle with which you can confidently achieve your business objectives.

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  • Optimization Shorts: A/A Testing

    Optimization Shorts: A/A Testing

    Find out what an A/A test is and how it can be used.

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  • A Homepage Homerun: How to Optimize Your Site’s Homepage

    A Homepage Homerun: How to Optimize Your Site’s Homepage

    Tips to get your customers past your homepage.

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  • 8 Reasons Why Agencies Should Build Their CXO Practice NOW

    8 Reasons Why Agencies Should Build Their CXO Practice NOW

    All the justification you need to be an agency that helps their clients provide great customer experiences.

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  • 8 Ways to Speed Up the Development Time of a Test

    8 Ways to Speed Up the Development Time of a Test

    The development phase of a test doesn't have to hold you up. Follow these steps to streamline the process.

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  • 3 Ways Travel Brands Can Win With Testing

    3 Ways Travel Brands Can Win With Testing

    Travel brands who test their booking experience, loyalty program, and up-sell opportunities are getting ahead of the competitive. Find out how!

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  • Getting Segmentation Right

    Getting Segmentation Right

    How to segment your audience for a better user experience.

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  • Increasing the Average Booking Value of Ferry & Cruise Customers

    Increasing the Average Booking Value of Ferry & Cruise Customers

    The importance of online content and customer journey optimization.

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  • Get Out of the Way: 5 Things Your Checkout Funnel Needs

    Get Out of the Way: 5 Things Your Checkout Funnel Needs

    Five key considerations for an optimized checkout funnel that won't stand in your customer's way.

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  • How Will Your Mobile Website Fare Against Google’s New Algorithm?

    How Will Your Mobile Website Fare Against Google’s New Algorithm?

    Understanding Google's mobile website algorithm update.

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  • What I Learned About B2B Website Optimization From Risetime

    What I Learned About B2B Website Optimization From Risetime

    A recap of the best advice from our partner's B2B Optimization Series.

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  • Turning Desktop Smarts Into Successful Mobile Campaigns

    Turning Desktop Smarts Into Successful Mobile Campaigns

    Use your desktop optimization knowledge to create great mobile tests with these four steps.

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  • Everything You Missed at Digital Travel Summit 2015

    Everything You Missed at Digital Travel Summit 2015

    A recap of my experience at this year's Digital Travel Summit in Las Vegas.

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  • Sharing Success: How CXO is Helping to Bring Personalization to the Peer-to-Peer Travel Market

    Sharing Success: How CXO is Helping to Bring Personalization to the Peer-to-Peer Travel Market

    An interview with Mark McQuillan, Conversion Optimization Manager at Wimdu about how optimization is driving growth and improving customer experience.

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  • Connecting the Dots: 6 Steps to a Winning Campaign Concept

    Connecting the Dots: 6 Steps to a Winning Campaign Concept

    Make sure to clearly define your campaign with goals and KPIs for a winning test.

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  • Serving the Market: A Piece of the Segmentation Pie

    Serving the Market: A Piece of the Segmentation Pie

    Find out how and why to segment your audiences & deliver targeted content.

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