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The CXO Blog

News, advice, and thought leadership from the world of customer experience optimization.

  • Connecting the Dots: 6 Steps to a Winning Campaign Concept

    Connecting the Dots: 6 Steps to a Winning Campaign Concept

    Make sure to clearly define your campaign with goals and KPIs for a winning test.

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  • Serving the Market: A Piece of the Segmentation Pie

    Serving the Market: A Piece of the Segmentation Pie

    Find out how and why to segment your audiences & deliver targeted content.

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  • Optimizing for Risk Mitigation Not Just Conversion

    Optimizing for Risk Mitigation Not Just Conversion

    Find why companies are taking such huge risks with current ecommerce re-platforming activities.

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  • How to Test Your On-Page Video Content

    How to Test Your On-Page Video Content

    Optimizing the videos on your page to increase conversions and delight your visitors.

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  • Follow the Money: Optimizing Mobile in the Media Sector

    Follow the Money: Optimizing Mobile in the Media Sector

    Mobile is the new media battleground for online subscriptions and advertising streams.

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  • How to Build an Effective Optimization Team

    How to Build an Effective Optimization Team

    How to create an optimization team that will make it possible to achieve your digital goals.

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  • A Huge Shift Towards Self-Service Optimization at the 2015 Symposium

    A Huge Shift Towards Self-Service Optimization at the 2015 Symposium

    The largest Maxymiser Customer Success Symposium ever took...

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  • Omni-Channel Context Driving Real-Time Personalization

    Omni-Channel Context Driving Real-Time Personalization

    What is a customer journey and how does this translate into a more relevant online experience? Find out in our guest blog post from Ensighten!

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  • How Optimization Offers a Unique Framework for Insurers to Enhance the Customer Experience

    How Optimization Offers a Unique Framework for Insurers to Enhance the Customer Experience

    Optimization has repeatedly shown that users respond positively to clear value propositions. Insurers must be adept at understanding when and how to sell add-ons. Read about it here.

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  • 12 Questions You Should Be Asking Your Prospective (or Current) Online Testing Vendor

    12 Questions You Should Be Asking Your Prospective (or Current) Online Testing Vendor

    No matter where you are with your online testing efforts, it's important to answer these questions about your vendor. Check them out!

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  • Keep it Simple! How to Avoid Overcomplicating Testing Campaigns

    Keep it Simple! How to Avoid Overcomplicating Testing Campaigns

    It's easy to let your A/B or multivariate get out of hand. This post explains how and why to keep it simple.

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  • Keeping Pace with the Mobile Transformation

    Keeping Pace with the Mobile Transformation

    While there is no doubt that the gaming market in general...

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  • Key Product Updates

    We are proud to introduce several updates to our product. Read about them here.

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  • The Difference Between One-Tailed & Two-Tailed Testing

    The Difference Between One-Tailed & Two-Tailed Testing

    Knowing the difference between one-tailed and two-tailed test is a crucial piece of the optimization puzzle. Find out why!

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  • The Top 3 E-Commerce Lessons from eTail West 2015

    The Top 3 E-Commerce Lessons from eTail West 2015

    The Maxymiser Team shares their memories and key findings from eTail West 2015.

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  • Paddypower.com: Less of a Gamble

    Paddypower.com: Less of a Gamble

    Find out how Paddypower.com uses Maxymiser to optimize the customer experience.

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  • The Surprising Thing Travelers are Doing With Their Mobile Devices

    The Surprising Thing Travelers are Doing With Their Mobile Devices

    A guest post about how travelers are changing the game by using mobile for booking and more.

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  • 3 Steps to More Responsible Reporting

    3 Steps to More Responsible Reporting

    Responsible reporting is key to proving the ROI of your testing program. Make sure you're doing it right by reading this blog post!

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  • Optimization Increases Conversion at Admiral Group

    Optimization Increases Conversion at Admiral Group

    An interview with Will Thomas of Admiral Group about how they increase conversion rates with Maxymiser.

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  • When Does Multivariate Testing (MVT) Become an Absolute Necessity?

    When Does Multivariate Testing (MVT) Become an Absolute Necessity?

    A technical blog post about when a multivariate test is the best (and only) option.

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