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The CXO Blog

News, advice, and thought leadership from the world of customer experience optimization.

  • Review: Amazon Prime Now’s User Experience

    Review: Amazon Prime Now’s User Experience

    One of our retail Analysts took a look at the Amazon Prime Now user experience and here's what he found...

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  • Communication Is K.E.Y. to Optimization Success

    Communication Is K.E.Y. to Optimization Success

    Communicating the goals and business outcomes of your testing program is key to getting buy-in from internal stakeholders and future achievement.

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  • The Keys to Engaging & Retaining Your Customers

    The Keys to Engaging & Retaining Your Customers

    Our latest Product Spotlight concerns MaxEngage - read about how our innovations make it easier to engage and retain your customers.

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  • The Good News & the Bad News About Rotating Banners

    The Good News & the Bad News About Rotating Banners

    Make rotating banners work for your users and your business goals with advice from your optimization experts!

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  • How to Build a Winning Campaign Roadmap in 5 Easy Steps

    How to Build a Winning Campaign Roadmap in 5 Easy Steps

    Learn how to create an optimization roadmap that enables you and your team to efficiently achieve your business goals.

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  • Oracle Buys Maxymiser

    Oracle Buys Maxymiser

    Maxymiser has entered into an agreement to be acquired by Oracle, bringing data science-driven testing and personalization to even more enterprises.

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  • How to Optimize Mobile Apps: Learnings from the Market

    How to Optimize Mobile Apps: Learnings from the Market

    Three digital optimization trends to look out for if you want a better mobile experience for your customers.

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  • How CXO Helps Charities Get More Online Donations

    How CXO Helps Charities Get More Online Donations

    When it comes to inspiring visitors to donate, charities have lots of room for improvement. Here's how non-profits can raise more money with a better customer experience.

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  • What to Consider When Testing Websites With Low Traffic

    What to Consider When Testing Websites With Low Traffic

    5 tips for testing on sites or pages with low traffic volume from one of our Analysts.

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  • The Smart Approach: How MVT Informs Multi-Channel Engagement in a Mobile World

    The Smart Approach: How MVT Informs Multi-Channel Engagement in a Mobile World

    How one Head of Digital Analytics & Optimization uses CXO strategy to develop multichannel platforms and improve customer experience.

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  • Optimization Shorts: Using Google Analytics to Inform Testing

    Optimization Shorts: Using Google Analytics to Inform Testing

    Discover how Google Analytics can help you figure out which areas of your site to test first and develop new testing ideas.

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  • Financial Services: Predictions for the Rest of 2015

    Financial Services: Predictions for the Rest of 2015

    What's in store for the Financial Services sector when it comes to digital marketing in 2015? Find out.

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  • Optimization Shorts: Are Visitors Numb to Popup Modals?

    Optimization Shorts: Are Visitors Numb to Popup Modals?

    This week's optimization short explains how to test your visitor's response to popup modals.

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  • Introducing Maxymiser’s Campaign Design API

    Introducing Maxymiser’s Campaign Design API

    An introduction to what you can do with our new Campaign Design API.

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  • How to Prosper with Continuous CXO

    How to Prosper with Continuous CXO

    Customer experience optimization is a continuous cycle with which you can confidently achieve your business objectives.

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  • Optimization Shorts: A/A Testing

    Optimization Shorts: A/A Testing

    Find out what an A/A test is and how it can be used.

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  • A Homepage Homerun: How to Optimize Your Site’s Homepage

    A Homepage Homerun: How to Optimize Your Site’s Homepage

    Tips to get your customers past your homepage.

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  • 8 Reasons Why Agencies Should Build Their CXO Practice NOW

    8 Reasons Why Agencies Should Build Their CXO Practice NOW

    All the justification you need to be an agency that helps their clients provide great customer experiences.

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  • 8 Ways to Speed Up the Development Time of a Test

    8 Ways to Speed Up the Development Time of a Test

    The development phase of a test doesn't have to hold you up. Follow these steps to streamline the process.

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  • 3 Ways Travel Brands Can Win With Testing

    3 Ways Travel Brands Can Win With Testing

    Travel brands who test their booking experience, loyalty program, and up-sell opportunities are getting ahead of the competitive. Find out how!

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