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In the Optimization Resource Center, you'll find the latest tips, thought leadership, and updates from Maxymiser. Digest your favorite content with our webinars, on the blog, or by downloading some of our premium content.

  • Review: Amazon Prime Now’s User Experience

    Review: Amazon Prime Now’s User Experience

    One of our retail Analysts took a look at the Amazon Prime Now user experience and here's what he found...

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  • The Keys to Engaging & Retaining Your Customers

    The Keys to Engaging & Retaining Your Customers

    Our latest Product Spotlight concerns MaxEngage - read about how our innovations make it easier to engage and retain your customers.

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  • The Good News & the Bad News About Rotating Banners

    The Good News & the Bad News About Rotating Banners

    Make rotating banners work for your users and your business goals with advice from your optimization experts!

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  • Oracle Buys Maxymiser

    Oracle Buys Maxymiser

    Maxymiser has entered into an agreement to be acquired by Oracle, bringing data science-driven testing and personalization to even more enterprises.

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  • Coding Complex Tests - With Ease30:16

    Coding Complex Tests - With Ease

    Learn how to custom code complex optimization projects seamlessly in our technical webinar for devs and marketers with Javascript experience.

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  • How to Optimize Mobile Apps: Learnings from the Market

    How to Optimize Mobile Apps: Learnings from the Market

    Three digital optimization trends to look out for if you want a better mobile experience for your customers.

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  • How CXO Helps Charities Get More Online Donations

    How CXO Helps Charities Get More Online Donations

    When it comes to inspiring visitors to donate, charities have lots of room for improvement. Here's how non-profits can raise more money with a better customer experience.

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  • How to Make the Most of the Holiday Traffic on Your Digital Channels49:48

    How to Make the Most of the Holiday Traffic on Your Digital Channels

    How & why to take advantage of your holiday traffic surge with testing.

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  • The Carphone Warehouse Creates a Seamless Multi-Channel Shopping Experience

    The Carphone Warehouse Creates a Seamless Multi-Channel Shopping Experience

    Learn how Carphone Warehouse optimize multi-channel journeys including web, mobile & Apps and see a 66% uplift in conversion

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  • Optimization Shorts: Using Google Analytics to Inform Testing

    Optimization Shorts: Using Google Analytics to Inform Testing

    Discover how Google Analytics can help you figure out which areas of your site to test first and develop new testing ideas.

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  • Financial Services: Predictions for the Rest of 2015

    Financial Services: Predictions for the Rest of 2015

    What's in store for the Financial Services sector when it comes to digital marketing in 2015? Find out.

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  • Optimization Shorts: Are Visitors Numb to Popup Modals?

    Optimization Shorts: Are Visitors Numb to Popup Modals?

    This week's optimization short explains how to test your visitor's response to popup modals.

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  • How to Prosper with Continuous CXO

    How to Prosper with Continuous CXO

    Customer experience optimization is a continuous cycle with which you can confidently achieve your business objectives.

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  • A Homepage Homerun: How to Optimize Your Site’s Homepage

    A Homepage Homerun: How to Optimize Your Site’s Homepage

    Tips to get your customers past your homepage.

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  • 8 Reasons Why Agencies Should Build Their CXO Practice NOW

    8 Reasons Why Agencies Should Build Their CXO Practice NOW

    All the justification you need to be an agency that helps their clients provide great customer experiences.

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  • Creating a Customer Centric Approach to Mobile Optimization56:55

    Creating a Customer Centric Approach to Mobile Optimization

    Maxymiser's Head of Solution Consulting, Tim Burge, will share industry-leading strategies and best practices for mobile site & app testing and personalization. As mobile site visitors increase, new

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  • 8 Ways to Speed Up the Development Time of a Test

    8 Ways to Speed Up the Development Time of a Test

    The development phase of a test doesn't have to hold you up. Follow these steps to streamline the process.

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  • How To Use the Data You Have to Win at CXO50:18

    How To Use the Data You Have to Win at CXO

    Everyone’s talking about "big data," but data doesn’t need to be big and overwhelming to help you deliver top-notch customer experiences on your websites and apps. You can start where you are with the

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  • Getting Segmentation Right

    Getting Segmentation Right

    How to segment your audience for a better user experience.

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  • Online Retailer Generates 7-Figure Uplift in Revenue

    Online Retailer Generates 7-Figure Uplift in Revenue

    Learn how AO.com, leading online retailer in the UK, generated a 7-figure uplift in revenue with Maxymiser.

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  • Get Out of the Way: 5 Things Your Checkout Funnel Needs

    Get Out of the Way: 5 Things Your Checkout Funnel Needs

    Five key considerations for an optimized checkout funnel that won't stand in your customer's way.

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  • Alaska Airlines Switches from Adobe Target, Drives Upsell & Boosts Bookings by 12%

    Alaska Airlines Switches from Adobe Target, Drives Upsell & Boosts Bookings by 12%

    Learn how Alaska Airlines drives upsell by optimizing their online booking funnel with Maxymiser.

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  • What I Learned About B2B Website Optimization From Risetime

    What I Learned About B2B Website Optimization From Risetime

    A recap of the best advice from our partner's B2B Optimization Series.

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  • Turning Desktop Smarts Into Successful Mobile Campaigns

    Turning Desktop Smarts Into Successful Mobile Campaigns

    Use your desktop optimization knowledge to create great mobile tests with these four steps.

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  • Everything You Missed at Digital Travel Summit 2015

    Everything You Missed at Digital Travel Summit 2015

    A recap of my experience at this year's Digital Travel Summit in Las Vegas.

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  • Sharing Success: How CXO is Helping to Bring Personalization to the Peer-to-Peer Travel Market

    Sharing Success: How CXO is Helping to Bring Personalization to the Peer-to-Peer Travel Market

    An interview with Mark McQuillan, Conversion Optimization Manager at Wimdu about how optimization is driving growth and improving customer experience.

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  • How to Create a Practical & Profitable Personalization Strategy41:55

    How to Create a Practical & Profitable Personalization Strategy

    Develop a definition of personalization as it relates to your organization with these profit-building techniques from our retail expert.

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  • Connecting the Dots: 6 Steps to a Winning Campaign Concept

    Connecting the Dots: 6 Steps to a Winning Campaign Concept

    Make sure to clearly define your campaign with goals and KPIs for a winning test.

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  • Optimizing for Risk Mitigation Not Just Conversion

    Optimizing for Risk Mitigation Not Just Conversion

    Find why companies are taking such huge risks with current ecommerce re-platforming activities.

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  • Follow the Money: Optimizing Mobile in the Media Sector

    Follow the Money: Optimizing Mobile in the Media Sector

    Mobile is the new media battleground for online subscriptions and advertising streams.

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  • Components of a Webpage: A Glossary

    Components of a Webpage: A Glossary

    A breakdown of the key terms you need to understand websites and talk about them like a pro!

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  • No Missed Opportunities! The Optimal Blend of Tactical & Strategic Test Initiatives40:02

    No Missed Opportunities! The Optimal Blend of Tactical & Strategic Test Initiatives

    A strategic website and mobile customer experience testing program combines testing big multi-million dollar strategic initiatives, such as upsell and cross-sell strategies, site redesigns, and more.

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  • Creating a Successful Personalization Strategy49:30

    Creating a Successful Personalization Strategy

    Join digital optimization experts from Brooks Bell, Ensighten and Maxymiser for a 50 minute roundtable discussion on the importance of personalization.

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  • Online Testing: Everything You Need to Know to be Successful56:54

    Online Testing: Everything You Need to Know to be Successful

    In this webinar we discussed all things online testing and Joe Stanhope, Senior Analyst of Forrester Research revealed brand new research on A/B and multivariate testing.

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  • Communication Is K.E.Y. to Optimization Success

    Communication Is K.E.Y. to Optimization Success

    Communicating the goals and business outcomes of your testing program is key to getting buy-in from internal stakeholders and future achievement.

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  • How to Build a Winning Campaign Roadmap in 5 Easy Steps

    How to Build a Winning Campaign Roadmap in 5 Easy Steps

    Learn how to create an optimization roadmap that enables you and your team to efficiently achieve your business goals.

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  • Jumeirah Increase Booking Conversions Whilst Maintaining a Complelling User Experience

    Jumeirah Increase Booking Conversions Whilst Maintaining a Complelling User Experience

    Learn how Maxymiser allowed Jumeriah to optimze the booking funnel, leading to a 40% increase in searches.

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  • What to Consider When Testing Websites With Low Traffic

    What to Consider When Testing Websites With Low Traffic

    5 tips for testing on sites or pages with low traffic volume from one of our Analysts.

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  • The Smart Approach: How MVT Informs Multi-Channel Engagement in a Mobile World

    The Smart Approach: How MVT Informs Multi-Channel Engagement in a Mobile World

    How one Head of Digital Analytics & Optimization uses CXO strategy to develop multichannel platforms and improve customer experience.

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  • Planning to Succeed: Create a Winning Campaign Roadmap in 5 Simple Steps22:09

    Planning to Succeed: Create a Winning Campaign Roadmap in 5 Simple Steps

    Get in the know with this webinar featuring Maxymiser’s Senior Digital Strategist, Ericka Bestoso. She'll share a manageable plan for a winning campaign roadmap.

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  • Paddy Power Wins from Customer Experience Optimization

    Paddy Power Wins from Customer Experience Optimization

    See how Paddy Power use customer experience optimization to drive significant gains across the business

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  • Stena Line Improves Conversion Rates, Ancillary Revenues and Profitability

    Stena Line Improves Conversion Rates, Ancillary Revenues and Profitability

    Learn how Stena Line improves conversion rates, ancillary revenues and profitability

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  • Introducing Maxymiser’s Campaign Design API

    Introducing Maxymiser’s Campaign Design API

    An introduction to what you can do with our new Campaign Design API.

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  • Optimization Shorts: A/A Testing

    Optimization Shorts: A/A Testing

    Find out what an A/A test is and how it can be used.

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  • 3 Ways Travel Brands Can Win With Testing

    3 Ways Travel Brands Can Win With Testing

    Travel brands who test their booking experience, loyalty program, and up-sell opportunities are getting ahead of the competitive. Find out how!

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  • Increasing the Average Booking Value of Ferry & Cruise Customers

    Increasing the Average Booking Value of Ferry & Cruise Customers

    The importance of online content and customer journey optimization.

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  • Teleflora Boosts Online Purchases by Optimizing The Shopping Experience

    Teleflora Boosts Online Purchases by Optimizing The Shopping Experience

    See how Teleflora boosts online purchases by optimizing their online shopping experience for their customers using Maxymiser.

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  • Hiscox Increases Conversions on Insurance Quotes by 10%

    Hiscox Increases Conversions on Insurance Quotes by 10%

    See how this leading insurance company increases conversion rates on their site with Maxymiser.

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  • Clarks Improves Conversion Rates Sitewide Using Maxymiser

    Clarks Improves Conversion Rates Sitewide Using Maxymiser

    Learn how Clarks drives additional online conversions and revenue across their entire site using Maxymiser's testing and personalization solution.

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  • The Admiral Group Successfully Optimizes The Online Insurance Quote Funnel

    The Admiral Group Successfully Optimizes The Online Insurance Quote Funnel

    Learn how Admiral optimizes the entire insurance quote funnel on their website with Maxymiser.

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  • Digital Recruitment Leader Personalizes Online Experiences with Maxymiser

    Digital Recruitment Leader Personalizes Online Experiences with Maxymiser

    Learn how this digital recruitment leader personalizes online customer experiences and improves business performance using Maxymiser.

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  • Commercial Value Takes Off for easyJet With Online Personalization

    Commercial Value Takes Off for easyJet With Online Personalization

    Learn how easyJet is able to drive significant commercial value using Maxymiser's personalization solution.

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  • Online Marketplace Drives +9% Conversions As It Enters New Markets

    Online Marketplace Drives +9% Conversions As It Enters New Markets

    Learn how the leading curated online marketplace in the UK uses Maxymiser's personalization solution to drive additional conversion rates across their site as it enters new markets.

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  • LoveHoney Online Retailer Generates +28% Uplift in Conversions

    LoveHoney Online Retailer Generates +28% Uplift in Conversions

    Learn how the UK's leading adult retailer generated +28% uplift in conversion rates across their website.

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